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The Morphing of Candidates into Cattle


Select a news item to read > The Morphing of Candidates into Cattle (23/05/2012 12:31 PM)


The Morphing of Candidates into Cattle

Fellows and Associates' consultant Phillipa Field discusses the importance of letting your personality shine through at interview. 

Unemployment is still a major topic in today’s economic climate with the Office for National Statistics releasing that 2.63million individuals in the UK are still unemployed. Granted, this has fallen by 46,000 in the first three months of the year but nevertheless it is still a burning issue with so called professionals practically falling over themselves to give advice on how to nail the interview process. I am not disagreeing with any of the advice given, I am simply posing the question of what would happen if this advice was not so heavily relied upon and you simply were yourself? I appreciate that it would be ludicrous to think your personality alone will win you the job, as your qualifications and experience play a major role in the application process. But if you’re planning on carving out a career with the company in question then maybe the real you should make an appearance from under all the preparation and practise.

In the world of intellectual property it is more often than not candidate driven and most applicants that are qualified and have relevant experience will not have a great deal of trouble finding a role within the industry. However, there are some occasions where recruitment is in the employer’s favour, such as when they are taking on graduates in trainee roles (or at the moment for attorneys with a biotechnology background).

The application process can be a long and drawn out affair for interviewers with many struggling to differentiate from the long list of applicants that they meet. Lauren Weber recognises this point and suggests that they should be regarded as individuals rather than cattle in ‘The High Cost of Treating Job Seekers like Cattle’. The problem with following the advice posted on various websites and reading material is that the sheer volume of it makes it readily available to both the applicant before and after you in the process. Therefore, it is imperative to let your individuality shine through to ensure that the interviewer remembers you. Thus, as Weber is also inclined to think, individuality provides a positive solution for both the applicant, in the respect that they are offered a job, and the company, as they are not left with a disgruntled potential customer who no longer buys into their business and its products and values.

Many articles offer the advice that an answer to an interviewer’s question should not last over sixty seconds but I am inclined to think that in order to give an educated and informed response this rule may need to be breached. Speaking from personal experience, I have been guilty of speaking for longer than this in interview but I never saw it as a problem and concentrated on conveying what I wanted to say rather than keeping one eye on the clock. I believe that if an applicant is consciously keeping track of the length of their answers they may leave out important facts in favour of being concise.

Body language can tell the interviewer an enormous amount about an applicant’s behaviour and personality without them even being aware. However, interview advice stresses the importance of noting your body language and consciously trying to display it in a positive manner. If a candidate was concentrating on how to portray themselves in a positive light through their body language then it may come across as contrived, however, if the applicant was simply themselves then the positive and relaxed body language should flow naturally. The website Career Builder announces the importance of ‘The Ps’ which stand for Prepare, Practise, and Perform.  The term ‘perform’ seems to strip away any individuality of the candidate and encourages them to take on the role of the perfect employee in interview. 

And finally a piece of advice that reflects the message I’m trying to get across; the building of rapport. If rapport is gained in the interview then it could be apparent that the applicant will fit in well with the existing team. The question is how can the applicant build rapport when they are busy concentrating on their positive body language and teeing up their rehearsed answers to those dreaded killer questions?

Up until this point I have focussed on the pitfalls of following advice literally and how it can mask your true personality in interview but I have not delved too deeply into why this is an issue. I introduce a point raised by David Roth in the article ‘Why an Army of Clones Can’t Win' and highlight one perspective of why it actually is a benefit to show your true colours. He suggests that there are four core personality types, outlined by the Effectiveness Institute, of which different personalities suit different job roles and responsibilities. The types include, the Analyser, who is driven by results and motivated to follow the rules, the Persuader, who is capable of fun in the office but has their eye on the bigger picture, the Stabiliser, who thrives on harmonious relationships and agreement within the team and the Controller who wants the job done well and wants it done fast. Roth suggests that the employers need to gain a “commitment to understanding” what it is that makes each individual employee work efficiently and effectively, both individually and as part of a larger team. So, in order for the company to gain maximum profitability it is in their interests to consider the applicant’s individual personality in order to match it to a specific role and what it entails and demands.

I am aware that this article may have taken a slightly pejorative tone and I do want to stress that there is some advice that I agree with but feel that it should be considered more as common sense. These include being prepared, having a positive attitude and wearing the correct business attire, all of which should be garishly apparent to any applicants attending an interview and if it is not then these individuals will probably not be the best applicants for the role.  It seems to me that it is in the best interests of both the applicant and the company to understand the importance of personality in interview, as it can improve the functionality of the company, as suggested by both Roth and Weber and they don’t gain a shock when the applicant finally unleashes their true personality in the workplace.

If you are a Patent or Trade Mark attorney and understand the importance of marketing your unique talents and experience then we would love to hear from you on: contact@fellowsandassociates.com


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